Every night around 11 o'clock my wife reluctantly relinquishes the remote
control so that I can select the local newscast we will watch. The scene is
familiar to millions of people for whom the TV remote can sometimes cause
marital friction and spark a battle for the power to determine what others
watch.
On Tuesday, the Senate Commerce Committee held a hearing to discuss whether
there is too much violence on cable and satellite TV and what to do about
it. The issue of TV violence is the baby of Kevin J. Martin, chairman of the
Federal Communications Commission, who was scheduled to testify, but
canceled at the last minute for family reasons. Martin thinks there is too
much violence on subscription TV. The hearings went ahead without him as
others testified for and against his proposal for federal regulation, which
would make the point of the remote moot, as consumers could no longer
control their entertainment choices.
In testimony before the Senate Commerce Committee, an FCC representative was
joined by at least one other commission member, one network executive and an
advocacy group representative in support of legislation that would allow
cable and satellite TV subscribers to select their programs "a la carte,"
meaning consumers could choose the networks they want to come into their
homes and reject others. This cafeteria approach might sound good at first
glance, but suppose someone didn't want to see the violence in Fox TV's
"24," but did wish to see the violence of NFL football? Since Fox carries
both, consumers who rejected Fox because of "24," would not be able to watch
NFL football.
Not only is this a bad business model in that cable and satellite TV make
money by telling advertisers they can reach a certain number of homes, it
also takes away the privileges and responsibilities of individuals to make
these decisions. I don't want - and you shouldn't either - any government
official or bureaucrat deciding which cable shows are good for me, and which
ones are not.
Much of this "I'm from the government and I'm here to help you" attitude
derives from the supposed negative impact such programs have on children,
but Census figures show that only one-third of American households have
children 18 or under. Chairman Martin favors regulating all households to
accommodate this relatively small percentage.
It might be worth it if other avenues were not available to parents to
control what their children watch, but those avenues exist in abundance.
Parents can turn off, or even get rid of the TV; they can make use of the
V-chip, now a part of all newer TV sets; they don't have to subscribe to
cable or satellite TV; they can make use of the imperfect ratings system or
they can monitor what their children watch.
It amazes me that some conservatives who preach against "big government"
control of our lives think nothing of rushing in to ask big government to
control our entertainment choices.
The a la carte approach is the worst of all worlds. Fox News could not have
been launched in an a la carte environment, which might be good news for
liberals, but bad news for those who wish to have another perspective on the
news than what they got before Fox was born a decade ago. What about
religious programming? Would conservative Christians, for example, wish to
allow people to block all Christian programs when the opportunity to reach
nonbelievers is a strong motivator for the people who produce them?
One expects government regulation and control during a Democratic
administration, but a Republican administration is supposed to be dedicated
to the free market. The FCC's own study shows that in an ideal a la carte
world, consumers would get 20 channels, but would pay the same price as
today's 150 channels. Only those who don't mind buying one egg and paying
for a dozen would be comfortable with such a deal.
Those on the right who favor this proposed regulation had better think of
the consequences. If the FCC and not the market control your entertainment
choices, would a Democratic president and his (or her) appointees to the FCC
feel emboldened to control the political dialogue? They surely would cite
the entertainment regulations as precedent for coming after talk radio and
anything else they deemed "harmful" to the public.
Don't let them take your remote, because you won't get it back.
|